Apple Inc. (NASDAQ: AAPL) is trading at $208.37 after climbing 4.32% in the latest session. Despite the recent bounce, analysts have made downward adjustments to its price outlook ahead of the company’s March 2025 quarterly earnings report. UBS analyst David Vogt has revised Apple’s price target from $236 to $210 while maintaining a ‘Neutral’ rating. This adjustment comes in response to anticipated U.S. tariffs and potential pressure on production costs.
UBS reported that Apple expedited about one million iPhone shipments during the quarter. This strategy contributed to a modest increase in iPhone revenue, despite flat demand. With the U.S. dollar weakening against major currencies, UBS also raised its March quarter revenue estimate to $95.5 billion, up from $93.5 billion. EPS forecasts were adjusted accordingly.
On the other hand, MoffettNathanson Research downgraded its price target from $184 to $141 and reiterated a “Sell” rating. The firm highlighted risks related to trade tensions, increasing manufacturing costs due to tariffs, and slowing innovation. According to their analysis, Apple faces difficult choices—either absorb high tariff costs or reconfigure supply chains at a premium. Both options are expected to affect profitability.
Technical Analysis
The stock has rebounded from a key support level near $170, which aligns with a long-term demand zone visible on the 3-day chart. It has broken above the 200-day moving average of $192.82 and now trades slightly below the 100-day moving average of $213.53 and 50-day MA at $229.03.
Momentum indicators suggest a possible continuation. The RSI stands at 45.67, showing recovering strength. If AAPL holds above $200, it may retest the $197 support level before targeting $260.10. A rejection could lead to a retest of the $170 support area.
UBS reported that Apple expedited about one million iPhone shipments during the quarter. This strategy contributed to a modest increase in iPhone revenue, despite flat demand. With the U.S. dollar weakening against major currencies, UBS also raised its March quarter revenue estimate to $95.5 billion, up from $93.5 billion. EPS forecasts were adjusted accordingly.
On the other hand, MoffettNathanson Research downgraded its price target from $184 to $141 and reiterated a “Sell” rating. The firm highlighted risks related to trade tensions, increasing manufacturing costs due to tariffs, and slowing innovation. According to their analysis, Apple faces difficult choices—either absorb high tariff costs or reconfigure supply chains at a premium. Both options are expected to affect profitability.
Technical Analysis
The stock has rebounded from a key support level near $170, which aligns with a long-term demand zone visible on the 3-day chart. It has broken above the 200-day moving average of $192.82 and now trades slightly below the 100-day moving average of $213.53 and 50-day MA at $229.03.
Momentum indicators suggest a possible continuation. The RSI stands at 45.67, showing recovering strength. If AAPL holds above $200, it may retest the $197 support level before targeting $260.10. A rejection could lead to a retest of the $170 support area.
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