Market insights
BAT/KRW Q1 2019Basic Attention Token (BAT) is a revolutionary digital advertising and rewards platform from the inventor of JavaScript and founder of Mozilla & Firefox that rewards users in Ethereum-based BAT tokens for any ads they opt into seeing. BAT locally matches ads to users without any tracking or data collection required. Brave is a new, BAT-enabled privacy browser that blocks all third-party ads and trackers by default. Dow Jones Media Group has partnered with them to experiment with a blockchain content delivery system, the companies announced Wednesday. The partners said they will test content delivery using Brave’s blockchain-based platform for digital advertising, on which Dow Jones Media group subsidiaries Barron’s and MarketWatch will also become “verified publishers.” The partnership will also furnish selected Brave users – of which there are approximately 2 million – with access to Barron’s and MarketWatch premium content, according to a press release. “Our new model reconnects users and publishers without compromising privacy,” Brendan Eich, CEO and co-founder of Brave, said in the statement. “We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.” Last May, he made this presentation in South Korea(www.reddit.com) after last weeks spike due to Coinbase distribution they have increased users and interest. Look to see increased trading activity and a steep price increase as privacy concerns and crypto users increase.
