UAA in BUY ZONEMy trading plan is very simple.
I buy or sell when at either of these events happen:
* Price tags the top or bottom of parallel channel zones
* Money flow volume spikes beyond it's Bollinger Bands
So...
Here's why I'm picking this symbol to do the thing.
Price in buying zone at bottom of channe
Key facts today
Under Armour's stock has dropped over 50% in the past year, with its basketball segment now generating about $100 million to $120 million for the company.
Next report date
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−0.20 USD
−201.27 M USD
5.17 B USD
118.46 M
About Under Armour, Inc.
Sector
Industry
CEO
Kevin A. Plank
Website
Headquarters
Baltimore
Founded
1996
ISIN
US9043112062
FIGI
BBG009DTD8H2
Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following geographical segments: North America, EMEA, Asia-Pacific, Latin America, and Other. The company was founded by Kevin A. Plank in 1996 and is headquartered in Baltimore, MD.
Related stocks
Under Armor is full of cash in the basementUnder Armour (UAA) is a buy, trading at a dirt-cheap $4.80 after a 90% drop, but it's poised for a comeback with a rock-solid balance sheet and massive upside potential. Analysts see it hitting over $1 EPS long-term, fueled by Kevin Plank’s turnaround plan to streamline products, boost premium brand
"Multiresisupport"The current levelhas been serving as support and resistance multiple times beginning May 2023.
As we had our peak in November and lost over 40 % since then we may now build a bottom here and start recovering.
However it is not excluded yet that we may test the quadrupel bottom which we have tested s
See all ideas
Summarizing what the indicators are suggesting.
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An aggregate view of professional's ratings.
Neutral
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Displays a symbol's price movements over previous years to identify recurring trends.
USU9T38AAA8
Under Armour, Inc. 7.25% 15-JUL-2030Yield to maturity
7.68%
Maturity date
Jul 15, 2030
U9RB
Under Armour, Inc. 3.25% 15-JUN-2026Yield to maturity
4.96%
Maturity date
Jun 15, 2026
See all UA bonds
Curated watchlists where UA is featured.
Frequently Asked Questions
The current price of UA is 4.35 USD — it has decreased by −2.68% in the past 24 hours. Watch Under Armour, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on NYSE exchange Under Armour, Inc. stocks are traded under the ticker UA.
UA stock has risen by 0.93% compared to the previous week, the month change is a −8.61% fall, over the last year Under Armour, Inc. has showed a −50.40% decrease.
We've gathered analysts' opinions on Under Armour, Inc. future price: according to them, UA price has a max estimate of 9.00 USD and a min estimate of 4.00 USD. Watch UA chart and read a more detailed Under Armour, Inc. stock forecast: see what analysts think of Under Armour, Inc. and suggest that you do with its stocks.
UA stock is 3.67% volatile and has beta coefficient of 0.86. Track Under Armour, Inc. stock price on the chart and check out the list of the most volatile stocks — is Under Armour, Inc. there?
Today Under Armour, Inc. has the market capitalization of 1.84 B, it has increased by 5.52% over the last week.
Yes, you can track Under Armour, Inc. financials in yearly and quarterly reports right on TradingView.
Under Armour, Inc. is going to release the next earnings report on Feb 5, 2026. Keep track of upcoming events with our Earnings Calendar.
UA earnings for the last quarter are 0.04 USD per share, whereas the estimation was 0.02 USD resulting in a 63.52% surprise. The estimated earnings for the next quarter are −0.02 USD per share. See more details about Under Armour, Inc. earnings.
Under Armour, Inc. revenue for the last quarter amounts to 1.33 B USD, despite the estimated figure of 1.31 B USD. In the next quarter, revenue is expected to reach 1.31 B USD.
UA net income for the last quarter is −18.81 M USD, while the quarter before that showed −2.61 M USD of net income which accounts for −620.29% change. Track more Under Armour, Inc. financial stats to get the full picture.
No, UA doesn't pay any dividends to its shareholders. But don't worry, we've prepared a list of high-dividend stocks for you.
As of Nov 16, 2025, the company has 14.4 K employees. See our rating of the largest employees — is Under Armour, Inc. on this list?
EBITDA measures a company's operating performance, its growth signifies an improvement in the efficiency of a company. Under Armour, Inc. EBITDA is 495.15 M USD, and current EBITDA margin is 5.94%. See more stats in Under Armour, Inc. financial statements.
Like other stocks, UA shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Under Armour, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Under Armour, Inc. technincal analysis shows the sell today, and its 1 week rating is strong sell. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Under Armour, Inc. stock shows the sell signal. See more of Under Armour, Inc. technicals for a more comprehensive analysis.
If you're still not sure, try looking for inspiration in our curated watchlists.
If you're still not sure, try looking for inspiration in our curated watchlists.











