UnderArmour great products great value ;) UnderArmour is currently going on a major level the 20 dollar mark if this week the level holds we could see a higher push to at least the 23 dollar zone then you could gradually move the Stop Loss higher with the move. There is a lonnng trendline and it seems the the price hold on very well there at the 17.64 dollar. So i woud Long
Fundamentaly we know underarmour has great influencers on social media who wear they're sport equipement and makes a lot of succes so i wouldn't expect to see the price drop lower than was technical analysis shows us.
Have a great day
Trade ideas
Under Armour, Under WaterI daytrade UAA options all the time, decided to keep it open today. I think it gets one final drop on Monday to fill that gap at $18.90 before getting a bounce.
Market looks like it wants to gap down Monday anyways. Eventually this crap is headed down to single digits, but it's gonna throw a bunch of retraces and bear flags along the way.
UAA UpdateResuming the tank, goes down with the market but not up. Maintaining a short position until it hits the next support at $16.5. Wouldn't chase it at this point, it's oversold on every time frame, but there's no point in closing a short position knowing it can't go up either. If it does, short any rallies, this stock is dead.
Tariffs hit retail the hardest, will be a bad month for retail stocks.
UA retracing to multi-year trendline - Wait for EntryWaiting to see a full pullback to the multi-year support, and go long from there. A few PT levels to keep in mind. Also, watch out for MAs, I don't have them shown here, but they will be resistance as it trends back up.
THIS IS NOT TRADING ADVICE, I'M NOT A PROFESSIONAL.
sold puts on Under Armour premium more than doubled SOLD 10 PUTS AT 0,75 $ STRIKE 21 MATURITY 09/08
VOLATILITY ROCKETED AFTER EARNINGS BECAUSE THEY MISSED US targets but the overall results are beating estimates and the story is still very good
Happy to get the stock And sell calls
don't think the stock will collapse below 20 $ , no reason for it
UNDER ARMOUR FILLS THE GAP BELOW AND FINDS SUPPORT.From a technical perspective, the significance of gaps must never be dismissed, GAPS GET FILLED EVENTUALLY, and often act as reversal points in bullish and bearish moves. It is always advisable to be aware of where these point sit on your charts so as to possible place exit and entry points.
UAA UpdateWell here we are at the 2 year double top. Expecting an exhaustion gap and reversal Monday, if we get it, I'm buying puts in the afternoon. I would not hold a short position into earnings July 25th because long term chart looks like an inverted head and shoulder (topped out in 2015).
RSI overbought with MFI divergence as well.
Financials look like crap but the market hasn't been trading on fundamentals since Trump took office. NKE is at ATH despite missing earnings, PE of 35, dividend payment of 1%. It shouldn't be trading at half of that, lol, but they have to pump the indices somehow (NKE being a Dow component of course). Just looking at UAA and NKE, you know the market is set up to crash eventually, literally needs to be cut in half to justify valuation.
Buffett indicator is at 145%, that guy's heck of a lot better at this stuff than I am...
Under Armour: Great brand, huge long term bullish trend...I think $UA is acting very strong here, it managed to shake me out of a long position at break even 2 months ago, but after July's surge, a long term Time@Mode trend signal kicked in. Upside in the stock is tremendous, adventurous traders could follow this monthly trend going long around here, or lower, with a rather tight stop @ 20.23. A larger wiggle room would be better for more conservative traders (and thus smaller size, with up to 2% risk if stopped out), setting stops under 18.92.
The trend will remain valid for the next 12 months, after which it might start a large scale consolidation or correction. There's a chance it builds a new trend signal over time and just move higher and higher for a long time (think $AMZN, as pointed out by @timwest in the Key Hidden Levels chatroom today...buying it at $10 a share, when it was cash flow positive ended up being an insanely good long term investment...).
Best of luck if buying into it here, whatever your risk profile is.
Cheers,
Ivan Labrie.
$UAA LOOKING FOR A BETTER ENTRY LEVEL ON PULLBACKIt is decision time for analysts in UAA as it has now moved above the consensus target price, this forces the analysts to revise price targets, in the case of UAA we presume that despite the crazy P/E ratio, upgrades will probably be the order of the day. Sentiment has totally changed towards the name in recent times as it has revolutionized its inventory and distribution structure with a massive new fulfillment center and business headquarters. Discounting and high inventory was the cause of margins been squeezed in the past but that is now under control, improving the top and bottom line performance.
From a technical perspective the stock has had a amazing run in the last 3 months and has now broke out, we would suggest that a better entry level will present itself on a pullback to possible test of support.
AVERAGE ANALYSTS PRICE TARGET $22.20
AVERAGE ANALYSTS RECOMMENDATION HOLD
SHORT INTEREST 17.56%
COMPANY PROFILE
Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following segments: North America, EMEA, Asia-Pacific, Latin America, and Connected Fitness. The North America segment comprises of U.S. and Canada. The Connected Fitness segment offers digital fitness subscriptions, along with digital advertising through its MapMyFitness, MyFitnessPal, and Endomondo. applications. The company was founded by Kevin A. Plank in 1996 and is headquartered in Baltimore, MD.
UAA 2+ year highNo compelling reason for this POS to be trading at 50+ forward P/E. About to hit the bull flag target, this usually throws an exhaustion gap before a reversal.
I'm gonna wait until tomorrow, but this may be a good entry for some puts. UAA puts have very good liquidity, I've day traded it before. The spread between bid and ask is small for a $10B company.
It's also approaching overbought territory with MFI divergence.
UA NotesI'm always watching under armour because it seems to have so much room to grow.
There is a lot of interesting unexplored territory for the stock based on the chart, but then again that is some pretty heavy resistance it has yet to break.
You can see my previous note on UA but it got rejected off resistance.






















